Plenty of people visit Minecraft Forums and if you haven't joined any yet, you should look into it. If you're unfamiliar with the Minecraft forums, they're a place where players gather to share information and post about anything relating to minecraft. Having an advertising strategy can help you immensely. Don't throw money at projects if they're not going to work. Make sure when you're doing paid advertisements you do your research so you don't waste your money. Another alternative advertising stream is Google Ads/Social Media advertising packages through MineBrowse.
There are many platforms that offer paid advertising and you can choose to go directly with Minecraft Server Lists or a more broad network like Google Ads. If you're a more popular server and have some spare cash to improve your server with, then paid advertising is the way to go.
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